10/12/1999
With the increasing globalization of brands, effective brand management in differentiating products has become even more essential. This volume, which features such articles as "Brands Versus Private Labels: Fighting to Win" and "Can This Brand Be Saved?" provides the latest strategies for maximizing the value of your brands and products. As a part of the Harvard Business Review Paperback Series, this book is designed to bring today's managers and professionals the fundamental information they need to stay competitive in a fast-moving world.