Creativity and innovation in a nutshell.
4/14/2003
Clearly the hardest time to create an innovative organization is when times are tough. Turn ideas into profit—how about just keeping your head above water? But these are the very times when innovation can work wonders, not only in coping with market uncertainties, but also by preparing the foundation for future growth. This edited volume of stories from the Harvard Business Review outlines techniques and processes for capturing creativity and unleashing innovation. Authors include Teresa M. Amabile on "Creativity Under the Gun," Peter F. Drucker on "The Discipline of Innovation," and John Seely Brown on "Research That Reinvents the Corporation."