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    Heskett Column Dec 02 -How Will We Respond to the "Moment of Truth" in Option Plans?

     
    12/2/2002
    Stock option plans are thought to be under attack. Corporations are being encouraged to expense their options at the time they are granted. Some corporations whose option expenses represent a relatively modest charge—often due to low betas resulting from low stock price volatility—have done so already.
    by Jim Heskett

    Stock option plans are thought to be under attack. Corporations are being encouraged to expense their options at the time they are granted. Some corporations whose option expenses represent a relatively modest charge—often due to low betas resulting from low stock price volatility—have done so already.

    On another front, organizations that are being forced to return once again to shareholders to ask for option program expansion may face longer odds in getting approval. This is the result of scandals in executive compensation, many of which are associated with the fruits of large stock option awards.

    It is reasonable to assume that stock options, which go in and out of favor every decade or so anyway, will be waning as a means of compensation in the coming years. At the very least, there will be fewer options available. This raises the questions: Who will get them and in what proportion?

    Aaron Bernstein, the co-author of a new book on the matter, suggests in a recent BusinessWeek article that because forces are working to restrict options, fewer middle managers will get them in order to insure that grants to senior managers won't have to be reduced. In short, top management will receive an even greater proportion of a declining option pie, which in the past yielded the top five managers in the 1,500 largest organizations an average of 30 percent of all options granted. This occurred despite evidence suggesting that beyond a certain size of grant (well below the "mega" level) there is a much greater payout from granting options to middle vs. top managers.

    Anyone who has served on the compensation committee of a major corporation knows that the coming "proposals" for the preservation of option grants at the top (supported by compensation consultant recommendations) will be based on such things as reward for past effort (at a time when disappointing results reduced bonuses and option values) as well as the importance of retaining rare top management talent.

    All of this raises some interesting questions. Who is served by cutbacks in stock option availability? Will the cutbacks benefit investors in the long run? And what, if anything, can be done to encourage senior managers, compensation committees of corporate boards, and investors themselves to make better informed decisions regarding the use of such incentives? What do you think?

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