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    How Can Business Schools Be Made More Relevant?

     
    7/4/2005
    Are business schools overemphasizing research at the expense of practical experience in the classroom? Are they preparing graduates in useful ways for careers in management?

    by James Heskett

    In a recent Harvard Business Review article, Warren Bennis and James O'Toole raised questions about whether business schools in general have lost their relevance by following "the scientific model" of graduate schools of arts and science as opposed to "the professional model" of medical and law schools. The professional model combines practice and theory and presumes that most or all teachers will have some practical experience.

    Jeffrey Garten, dean of the Yale School of Management, said in a recent New York Times interview, "The real question is how to be relevant. . . . I was an investment banker for fifteen years. I was in four presidential administrations. But this job has been the most difficult of all." These questions are perhaps made more significant by the fact that the leadership of both Harvard Business School and the Yale School of Management will change soon.

    Why are questions regarding the relevance of today's business schools being raised? Bennis and O'Toole trace origins of the argument back many years, but point especially to two studies in 1959 supported by the Ford and Carnegie Foundations. These studies suggested greater emphasis on the study, research, and application of the underpinnings of a management "discipline"—mathematics, economics, sociology, and psychology, among others.

    These recommendations were received warmly by business schools seeking to improve their reputations and acceptance in the academic community. Many believe they led directly to the resulting triumph of science over practice in the selection and promotion of business school faculty and hence the topics they have chosen to examine. One important outcome for those studying to be managers is a greater emphasis that many business schools place on research as opposed to teaching. This has led, some feel, to a significant and increasing disconnect between the world of management practice, for which most business school students are being prepared, and the world of the "academy" in which faculty members who teach and research management issues are being prepared, hired, and promoted.

    For those who feel this way, the question is what to do about it? Jeffrey Garten has put forth some suggestions as he departs his job. Among them are such things as "some real-world experience" as a requirement for faculty promotion, a "two-track faculty" with the second track comprised of "clinical faculty" who might not have the academic qualifications for tenure, and "mergers between American schools and schools abroad" as a way of encouraging a global outlook among teachers, researchers, and students.

    Perhaps it is time to ask ourselves a number of questions. First, have business schools in general lost their relevance? Are they preparing graduates in useful ways for careers in management? If there is room for improvement, can it be achieved within the "academy," where business schools seem to be caught in a tug-of-war between the "scientific" and "professional" models? Or will it increasingly be achieved in the institutions created and run by large business enterprises to train not only their own employees but those of other organizations as well? What do you think?

    References:

    Warren G. Bennis and James O'Toole, "How Business Schools Lost Their Way," Harvard Business Review, May 2005, pp. 96-104.

    William J. Holstein, "Are Business Schools Failing the World?" The New York Times, June 19, 2005, p.BU13.

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