Innovation by Design: What It Takes to Keep Your Company on the Cutting Edge

Gerard Gaynor's step-by-step approach to demystifying the process of innovation explores ways in which organizations can foster an open-door policy for new ideas—without having to recreate the corporate culture. Gaynor examines the roles of both managers and corporations in implementing the innovative process and provides a questionnaire to help managers determine if their organization is ready and able to employ innovative practices. Whether your company embraces, tolerates, or rejects new concepts, this book explains why it is never too late to innovate.