10/12/1999
This book takes the radical position that great companies can fail precisely because
they do everything right. It demonstrates why outstanding companies lose their market
leadership when confronted with disruptive technology — and it explains how to avoid a
similar fate. Drawing on insights from a number of industries — such as the computer and
disk drive industries, discount retailing, minimills, pharmaceuticals, and the automobile
industry — Christensen shows why good management often turns out to be all wrong — and
what to do about it.