This book aims to bring meaning to catchphrases and clichés like corporate responsibility, corporate citizenship, accountability, and transparency. To do so, the Rotterdam-based authors highlight research on firms in the international economy and show how these same firms should interact with society. Nike and GlaxoSmithKline are just two of the companies to undergo such in-depth analysis.
Intended for readers learning about and teaching business ethics, corporate responsibility, public relations, and international business, the book is also valuable for managers and others interested in exploring wide-reaching business topics.
Van Tulder teaches international business studies at the Rotterdam School of Management while van der Zwart is a consultant whose specialties include business-society management and corporate social responsibility. A department of Business-Society Management was established at the Rotterdam School of Management in 1999, and this book shares the results of work developing this relatively new discipline.
- Cynthia D. Churchwell