The future of technology through the eyes of business.
1/27/2003
Experts from the Kellogg School of Management offer their views of the business implications of various technologies ranging from nanotechnology to interactive TV. The authors start with explorations of the enabling technologies of semiconductors, optical networking, and the "wireless value chain." Under "Business Models and Markets," interactive TV and wireless applications are kicked around. The reader then is turned to consider "Emerging Technologies" for evaluations of nanotechnology, peer-to-peer, and biotechnology. What sets this book apart from other future-of-technology tomes is its employment of the business executive as the touchstone for evaluation. Sure, we can make a TiVo digital television recorder—but will enough people buy it to make a market?