Skip to Main Content
HBS Home
  • About
  • Academic Programs
  • Alumni
  • Faculty & Research
  • Baker Library
  • Giving
  • Harvard Business Review
  • Initiatives
  • News
  • Recruit
  • Map / Directions
Working Knowledge
Business Research for Business Leaders
  • Browse All Articles
  • Popular Articles
  • Cold Call Podcast
  • Managing the Future of Work Podcast
  • About Us
  • Book
  • Leadership
  • Marketing
  • Finance
  • Management
  • Entrepreneurship
  • All Topics...
  • Topics
    • COVID-19
    • Entrepreneurship
    • Finance
    • Gender
    • Globalization
    • Leadership
    • Management
    • Negotiation
    • Social Enterprise
    • Strategy
  • Sections
    • Book
    • Podcasts
    • HBS Case
    • In Practice
    • Lessons from the Classroom
    • Op-Ed
    • Research & Ideas
    • Research Event
    • Sharpening Your Skills
    • What Do You Think?
    • Working Paper Summaries
  • Browse All
    • Archive

    Kotter's Point of View: Leading in the 21st Century 5

     
    June 1, 2000
    Winning and Losing in the Old and New Economies

    Winning in the Old Economy
    Enterprise's Goal Type of Leadership
    Traditional Business Efficiency Good Management
    New Business Avoid fundamentally new businesses because of the risks involved
    Losing Today
    Enterprise's Goal Type of Leadership
    Traditional Business Maintaining historical financial returns Over-management which tries to force the achievement of increasingly impossible goals
    New Business Efficiency, which usually means immediate financial returns for new investments Basic competent management
    Winning Today
    Enterprise's Goal Type of Leadership
    Traditional Business Adapting to significant changes in the market for traditional products and services Visionary/Transformational Leadership
    New Business Adapting to significant changes in the marketplace Visionary/Transformational Leadership
    Winning in the New Economy
    Enterprise's Goal Type of Leadership
    Traditional Business Adapting to significant changes in the market for traditional products and services Visionary/Transformational Leadership
    New Business Leaping beyond today's frontiers Energy-Unleashing Leadership

    [ Back ] [ Continue ]

    All images © Eyewire unless otherwise indicated.

    ǁ
    Campus Map
    Harvard Business School Working Knowledge
    Baker Library | Bloomberg Center
    Soldiers Field
    Boston, MA 02163
    Email: Editor-in-Chief
    →Map & Directions
    →More Contact Information
    • Make a Gift
    • Site Map
    • Jobs
    • Harvard University
    • Trademarks
    • Policies
    • Accessibility
    • Digital Accessibility
    Copyright © President & Fellows of Harvard College