1/4/2000
In Leading Product Innovation, Patterson and Fenoglio draw upon extensive experience at Hewlett-Packard and elsewhere to help managers understand the product innovation process, identify flaws in its operation, and implement improvements to restore it to competitive levels of performance. Written for managers both familiar with product design and those new to this field, the book offers general principles, conceptual models, and real-life stories that provide the reader with new tools for dealing with business performance issues.