Listening to Your Donors

"Once you know how your constituents feel about your organization," Campbell tells the nonprofit executives for whom he wrote this book, "you may discover how to take your organization to a new level of constituent funding, participation, and support." A market research executive who has advised clients such as CARE, the American Red Cross, and Project Hope, he offers guidance on how to gather such information. Standard market research books, he notes, haven't considered the particular issues that nonprofits face when raising funds or conducting member research. This guide seeks to fill that gap so nonprofits can provide better service as well as elicit greater donor satisfaction and support. Campbell's suggestions for designing, preparing, administering, and analyzing research, complete with sample budgets, timelines, and surveys, should help nonprofits get a good handle on what their donors have to say.