Managing Enterprise Content: A Unified Content Strategy

Implementing an enterprise-wide content management system doesn't have to be a daunting task. According to expert and author Ann Rockley, one of the biggest obstacles is having numerous content feeders or "silos" of information that flow in many directions from different authors in assorted formats. Once these various sources are identified and dismantled, a smooth transition into a well-organized unified system evolves. Chapters are presented in six areas covering the foundation behind a unified content management system, performing an audit to determine your business requirements, design, tools, checklists, and adoption. Whether you are a content manager or author, decision maker, or information architect, the ideas presented assist in uncovering the value behind implementing a unified system, identifying the potential ROI, and overcoming the transition from both a technical and cultural perspective.