Marketing on the Internet: Seven Steps to Building the Internet into Your Business

You may assume the title reflects a passé technique, but the caveat is right on the cover: "Your seven step plan for succeeding in e-business now that the hype is over." Internet marketing is a whole new animal now that one has to actually work at it. Jan Zimmerman, president of Sandia Consulting Group, a high technology marketing and media production company, highlights online marketing topics such as Web promotion techniques, effective Web site design, secure payment methods, and building relationships with online customers in this updated edition. How can this be accomplished? By using bulk e-mail, effective Web site design, and secured customer payment methods, among other ideas. Plentiful worksheets, screen shots, and case studies illustrate real-life applications.