A Sherpa guide for your Internet marketing needs.
8/27/2001
Marketing Sherpa will lead the way to superior marketing on the Web.
Areas of focus include traditional B2B/ B2C marketing, plus financial marketing and marketing to marketers. The content is fresh and original, and includes case studies, exclusive interviews, and everyone's favorite—gossip! Sherpa culls great research and Internet sites for marketers, including "Best Online Case Studies" and "Best Two Online Resources for Researching the Hispanic Market." Be sure to check out managing editor Anne Holland's great Weblog on marketing practices. She discusses weird, genius, and just plain interesting practices in the marketing world. Sherpa deserves a following.