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An online source for business marketers to learn and share information
MarketingToday addresses business-to-business, Internet, and integrated marketing. The site, published by Peter DeLegge & Associates Consulting, offers original and syndicated content as well as research and some useful online tools, including a direct mail/e-mail campaign ROI calculator and domain name registration. Articles delve into interesting and relevant topics such as how to leverage your offline efforts to bring customers to your Web site, tips on marketing to engineers, and e-branding. Also included are sections on book and software reviews.