Mastering Alliance Strategy: A Comprehensive Guide to Design, Management, and Organization

What makes some corporate alliances, such as MSNBC, so successful? Mastering Alliance Strategy offers a precise roadmap for managers and business owners considering a joint venture. The book covers all the stops: designing alliances and setting strategy; managing alliances and creating alliance constellations and, finally, building alliance capability by incorporating the effort into the overall corporate strategy. The authors use a wide range of case studies to illustrate their concepts. An analysis of Corning reveals how the glass company created a winning yet informal alliance strategy that centered on the initiation of a venture through business units rather than from a corporate development office. In the end, readers will realize that there is art as well as science involved in crafting successful corporate alliances.