Skip to Main Content
HBS Home
  • About
  • Academic Programs
  • Alumni
  • Faculty & Research
  • Baker Library
  • Giving
  • Harvard Business Review
  • Initiatives
  • News
  • Recruit
  • Map / Directions
Working Knowledge
Business Research for Business Leaders
  • Browse All Articles
  • Popular Articles
  • Cold Call Podcast
  • Managing the Future of Work Podcast
  • About Us
  • Book
  • Leadership
  • Marketing
  • Finance
  • Management
  • Entrepreneurship
  • All Topics...
  • Topics
    • COVID-19
    • Entrepreneurship
    • Finance
    • Gender
    • Globalization
    • Leadership
    • Management
    • Negotiation
    • Social Enterprise
    • Strategy
  • Sections
    • Book
    • Podcasts
    • HBS Case
    • In Practice
    • Lessons from the Classroom
    • Op-Ed
    • Research & Ideas
    • Research Event
    • Sharpening Your Skills
    • What Do You Think?
    • Working Paper Summaries
  • Browse All
    • Archive

    Narakesari Narayandas Video - Parents' Guide to Harvard Business School

     
    The impact of wireless on your business
    8/13/2001
    Video Presentation: Want a glimpse into the HBS experience? Watch Narakesari Narayandas, associate professor of marketing, as he introduces the school's teaching methods to students' parents, and provides his own thoughts on business education. Narayandas walks the parents through a case discussion involving Coca-Cola, introduces the terror and rewards of the HBS "cold call," and discusses the development of the modern business enterprise and modern business education.
    Play Video »

    by Sean Silverthorne, Editor, HBS Working Knowledge

    Parents' Guide to Harvard Business School

    Sure, you're a good negotiator. But could you negotiate a lower price for a soda from a "smart" vending machine?

    It's part of the world of the not-so-distant future portrayed in a talk by Narakesari Narayandas, associate professor of marketing at Harvard Business School. Introducing the HBS experience to students' parents, Narayandas leads a mini-case study of Coca-Cola as it decides whether to deploy a new generation of interactive vending machines.

    Narayandas also discusses the evolution of the modern enterprise, and the origins of the Harvard Business School and its reliance on the case method of teaching. Finally, the parents are introduced to several corporate superstars developed at the Business School.

    Play Video »

    · · · ·

    ǁ
    Campus Map
    Harvard Business School Working Knowledge
    Baker Library | Bloomberg Center
    Soldiers Field
    Boston, MA 02163
    Email: Editor-in-Chief
    →Map & Directions
    →More Contact Information
    • Make a Gift
    • Site Map
    • Jobs
    • Harvard University
    • Trademarks
    • Policies
    • Accessibility
    • Digital Accessibility
    Copyright © President & Fellows of Harvard College