The impact of wireless on your business
8/13/2001
Video Presentation: Want a glimpse into the HBS experience? Watch Narakesari Narayandas, associate professor of marketing, as he introduces the school's teaching methods to students' parents, and provides his own thoughts on business education. Narayandas walks the parents through a case discussion involving Coca-Cola, introduces the terror and rewards of the HBS "cold call," and discusses the development of the modern business enterprise and modern business education.
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Sure, you're a good negotiator. But could you negotiate a lower price for a soda from a "smart" vending machine?
It's part of the world of the not-so-distant future portrayed in a talk by Narakesari Narayandas, associate professor of marketing at Harvard Business School. Introducing the HBS experience to students' parents, Narayandas leads a mini-case study of Coca-Cola as it decides whether to deploy a new generation of interactive vending machines.
Narayandas also discusses the evolution of the modern enterprise, and the origins of the Harvard Business School and its reliance on the case method of teaching. Finally, the parents are introduced to several corporate superstars developed at the Business School.
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