Skip to Main Content
HBS Home
  • About
  • Academic Programs
  • Alumni
  • Faculty & Research
  • Baker Library
  • Giving
  • Harvard Business Review
  • Initiatives
  • News
  • Recruit
  • Map / Directions
Working Knowledge
Business Research for Business Leaders
  • Browse All Articles
  • Popular Articles
  • Cold Call Podcast
  • Managing the Future of Work Podcast
  • About Us
  • Book
  • Leadership
  • Marketing
  • Finance
  • Management
  • Entrepreneurship
  • All Topics...
  • Topics
    • COVID-19
    • Entrepreneurship
    • Finance
    • Gender
    • Globalization
    • Leadership
    • Management
    • Negotiation
    • Social Enterprise
    • Strategy
  • Sections
    • Book
    • Podcasts
    • HBS Case
    • In Practice
    • Lessons from the Classroom
    • Op-Ed
    • Research & Ideas
    • Research Event
    • Sharpening Your Skills
    • What Do You Think?
    • Working Paper Summaries
  • Browse All
    • Archive

    Opening Doors: Pathways to Diverse Donors

     
    Ethnically and racially diverse donors can broaden your fundraising base.
    9/16/2002
    The American population is becoming increasingly ethnically and racially diverse. What many fundraisers don't take into account is that these diverse groups have long traditions of philanthropy and participation in nonprofits. Opening Doors argues that it's time for professional fundraisers to address these populations—particularly African Americans, Asian Americans, Latinos, and Native Americans—more directly and consistently. Author Diana S. Newman, principal of Philanthropic Resource Group, explains the unique challenges inherent in working with diverse communities and provides concrete guidance on how to tap into this donor base. Diverse donors respond to different types of solicitation, says Newman, and offer insights into the best ways to address these differences, whether it's by tapping into the heritage of "collective giving" that is part of the African American tradition, working with the mutualistas (mutual assistance societies) in the Latino community, or working with Native American tribal governments.
    ǁ
    Campus Map
    Harvard Business School Working Knowledge
    Baker Library | Bloomberg Center
    Soldiers Field
    Boston, MA 02163
    Email: Editor-in-Chief
    →Map & Directions
    →More Contact Information
    • Make a Gift
    • Site Map
    • Jobs
    • Harvard University
    • Trademarks
    • Policies
    • Accessibility
    • Digital Accessibility
    Copyright © President & Fellows of Harvard College