How the Marlboro Man took his first puff.
5/12/2003
National Public Radio's Present at the Creation series is an entertaining look behind the scenes of interesting events. This October 2002 report discusses the creation of the Marlboro Man, who rescued the sagging Marlboro brand, previously viewed as a wimpy smoke. The site includes interviews with ad man Leo Burnett, Philip Morris executives, and even former Marlboro Man Bob Norris.