Understanding and applying traditional for-profit strategies in the nonprofit world
8/7/2000
Liberally borrowing from the corporate world, Kearns illustrates how
traditional for-profit business strategies can be applied, or at least
modified, to work in social sector programs. Citing research by Michael
Porter, Henry Mintzberg and others, Kearns presents ways in which the
management literature can be understood and applied in such settings as a public library
dependent on community funding, a nonprofit organization dedicated to
introducing inner city kids to the arts, and a rehabilitation clinic. On the
last page of each of the nine chapters are three or four questions which serve
to help the reader focus on their own organizations. Required reading for
anyone who sits on the board of a public or nonprofit organization.