Product Design and Development

Designed as an interdisciplinary course book for teaching product development to graduate and MBA students, Ulrich and Eppinger present timely material for practicing professionals as well. The authors, professors from Wharton and MIT, share their perspectives on marketing, design, and manufacturing by combining them into a single approach for practicing product development. The chapters include methods and examples on strategic areas such as concept generation, selection and testing, and product planning, specifications, and architecture. There is also a helpful section devoted to intellectual property. The book is nicely organized and includes many charts, graphs, and illustrations to assist in unfolding the product development process.