Banish the Monday-morning blues.
1/26/2004
Ram Charan, an advisor to CEOs and executives of startups and Fortune 500 companies, says he wants your company to consistently hit home runs when it comes to growth. You may be able to start swinging right away using back-to-basics suggestions he describes here. CEOs and managers alike, he believes, can realistically make small changes in their company's approach to sustainable growth by focusing on daily activities and such basics as evaluating risk, developing a "growth budget," and targeting upstream marketing opportunities. The book encourages readers to ask tougher questions and then dig deeper to find the solutions internally. Charan earned his MBA and doctorate from Harvard Business School, taught at both HBS and Kellogg School of Management, and has more than twenty-five years experience studying companies. His previous books include and What the CEO Wants You to Know: How Your Company Really Works and Execution: The Discipline of Getting Things Done (with Larry Bossidy and Charles Burck).—Sara Grant