Profits and Principles

Can managers of multinationals operating in China honor their human rights responsibilities, yet run a successful business at the same time? The author's answer is a guarded yes. An assistant professor of international business at Rutgers University, Santoro makes the case — based on extensive research as well as interviews with executives, diplomats, and human rights advocates — that good ethics can actually lead to business success. His book puts forth a number of practical suggestions for managers facing difficult decisions. Though aimed specifically at the Chinese situation, Santoro's effort to forge an alternative path for businesses has wide application elsewhere in the world.