The best ways for nonprofits to reach the right people.
3/22/2004
Prospect research is a vital but often overlooked element of fund raising: Before schmoozing there must be sleuthing. This primer is perfect for the pro who needs a refresher, or the small philanthropy just beginning to think up a donor program. The mantra? Identify, qualify, define. Topics covered include finding potential donors (scour a range of sources including event attendees, wedding announcements, news reports, and press releases); determining winning wooing strategies; and coordinate efforts to prevent embarrassment or, worse, alienating potential donors. Prospect Research is a great book to come back to at each stage of the fund raising process.—Manda Salls