Red Zone Management: Changing Rules for Pivotal Times

In football, the Red Zone is the last twenty yards before a touchdown. In business, the Red Zone is a critical "make or break" moment in the life of a company. More than a missed win, a Red Zone loss could mean irrecoverable losses for your company. Among conditions that flag a Red Zone: major shifts in competitive strategy, mergers, culture changes, and implementation of new computer systems. Principles for success under Red Zone conditions include practical advice such as, "Put the Best Players in the Game." Holland points out that "if you select your organization's best for the Red Zone and your key executives are not on that list,...you may want to do some re-staffing." Red Zone Management pulls few punches, and its perspective is likely missing from many a boardroom.