reveries.com

"What drives marketing people?" asks the subtitle of reveries.com, and it's marketing people themselves that drive this entertaining and insightful "digizine." Agency principals, consultants, creative directors and other "marketing luminaries" tell, in their own words, what they do and how they do it. reveries is divided into five main sections: "revving" lead interviews focused primarily on client-side perspectives and issues; "revenues" insights from agency heads on how they build their businesses and serve their clients; "revelations" where marketing consultants have their say; "reviews" close-up looks at marketing art and the people who create it; and "revisions" a daily round-up of marketing news from the major media, collected as "Cool News of the Day." There's also "reverb" an archive of past reveries articles and interviews organized under such headings as Advertising, Creativity in Marketing, Marketing Research and the like. This is a well-written and very readable electronic publication for, by and about the people involved in marketing consumer products and services.
Originally reviewed in Harvard Management Update's "Web Sites for Managers."