What marketers need to know about search engines.
4/12/2004
Marketers know that search engines are used by a goodly portion of the world's tech-using population everyday, but are often mystified about how to better utilize that reach to their own advantage. Search Engine Watch offers both a free and paid service to keep you informed on news, trends, and tips. In addition to gathering search engine news in one spot, the site also offers advice on conducting more effective Web searches, a list of search engines by category (shopping, kids, etc.), reviews and analysis of search engine performance, and several free e-mail newsletters. Particularly valuable, especially for the small-business owner, is a series of articles on search engine submission, placement, and marketing, with guides for improving your search engine rankings. More services are available to paid subscribers.