Selling Ben Cheever: Back to Square One in a Service Economy

In a refreshing change from the standard "how to" business book, Selling Ben Cheever provides an entertaining glimpse of life on the front lines of American business. From sidewalk Santa to tax preparer, Cheever tell us what it's like to work where you are often under-appreciated, underpaid, and managed by people who are unqualified, apathetic, or both. In service industries, it's these employees who set the tone for how your business is perceived, and whose actions help determine whether your customers will return for more. From these real-life experiences, learn how you can improve your employees' lives, and perhaps ultimately, the life of your business.