A multi-perspective view of small business's needs.
6/16/2003
The unique marketing needs of the small business are well understood, but strategies for helping the small-business person in practice often lack the thorough research that big-market marketing receives. Small Business Marketing Management combines scholarly research with case studies to offer insights on topics including information management, risk assessment, market positioning, and pricing. New material has been added covering the Internet. The book is targeted at marketing students, but small-business execs could gain from it as well.