A how-to on gaining a competitive edge in the service industries.
9/2/2002
Consultant Deborah Sawyer advises those in the service industries on how to tackle the competition. This guide provides readers with basic concepts and methods for improving their competitive strategies. Smart Services includes instruction on how to gather competitive intelligence (CI), what to look for when conducting research, and how to use this information to gain competitive advantages. Chapters give specific instruction on how to become a CI sleuth, and conclude with checklists and key points to ensure that your business is on the right track.