5/2/2000
This thoughtful and comprehensive guide makes a persuasive case for introducing entrepreneurial drive into the world of nonprofits — and then shows precisely how to do it. The author, a consultant who has published four other books as part of Wiley's Mission-Based Management series, contends that the bottom line here remains the mission, not money. He offers a step-by-step approach for policy makers and leaders of nonprofits to assess their mission and core values, develop entrepreneurial ideas and financial strategies, and plug into new sources of financing. The book does not neglect that other essential element of nonprofits — funders — and contains a substantial section on entrepreneurship aimed at their needs and goals.