Stern Stewart EVA

Economic Value Added, or EVA, is a measure of financial performance — an alternative to the more traditional earnings per share — that has been adapted by a growing number of firms in recent years as a truer way of measuring value for shareholders.  Financial consultants Stern Stewart & Co. coined the term and have even trademarked it, and they present a dynamic explanation of their approach on the company Web site. Newcomers to EVA will want to visit "About EVA," as well as the company case histories under "EVA in Action." You can also preview the interactive multimedia "EVA Training Tutor." (Access to the full tutorial, online or on CD-ROM, is available for a fee.) Stern Stewart is not the only purveyor of this kind of approach (though, as Fortune magazine notes, their trademarked EVA has become, like Kleenex, shorthand for others of its type). But they are the most prominent, and they've made good use of the Web in conveying what it's all about.