Strategic Advantage

A consulting company specializing in — you guessed it — strategic planning, Strategic Advantage was founded by Richard Z. Gooding, a former professor of management at Arizona State University. Gooding's "Strategy Tip of the Week", an e-mail newsletter, is archived on the site; the engaging columns target strategic issues like developing your vision, differentiating your product or service, and understanding your environment, your company and your customer. Interactive features of the site include surveys and an online quiz to assess your "Strategy Quotient." Strategic Advantage also offers brief case studies (focused primarily on companies using the firm's own Strategic Risk Analysis process), access to industry benchmarking information, and articles written by and about Gooding and his strategic planning ideas.