Strategy is Destiny: How Strategy-Making Shapes a Company's Future

The unique collaboration between Andy Grove, Intel chairman, and Robert Burgelman, Stanford professor, took off twelve years ago. Why, Grove wondered, did Stanford Business School insist on teaching hypothetical cases about the semiconductor industry when his company was right there? Burgelman, a specialist in strategic change, seized the invitation to conduct research at Intel, and soon he and Grove were co-teaching a Stanford course on strategic management. This book examines this decade-plus period, but don't expect a lighthearted romp. Strategy is Destiny is a serious study of strategic thinking taking hold and why it did so at Intel. It helps to know your DRAMs from your SRAMs, but the debates and decisions that are described here should be beneficial for any large organization coping with change.