Strategy Synthesis

There are so many often contradictory approaches to management strategy around today, it can be hard for a practicing manager to know what to believe. But DeWit and Meyer see this tension between competing strategic philosophies as a plus, not a minus. Managers, they say, can sharpen their strategic minds by comparing rival perspectives, determining their respective advantages and limitations, and synthesizing innovative approaches to match their own specific circumstances. In Strategy Synthesis, they present an unusual mixture of readings by leading theorists and case studies, flanked by the authors' own interpretation and analysis of key issues and ideas. For further detail and a sample chapter, see the authors' Web site at http://www.dewit-meyer.com/.