The Biology of Business

As organizations become more interconnected, volatile, and complex, how can managers possibly anticipate, much less control, the myriad factors that determine their company's success? Simply stated, says The Biology of Business, they cannot: in an age of hyper-change and hyper-competition, the traditional management strategies and techniques no longer work. Editor Clippinger and the nine contributors to this book call for a new approach based on the science of complex adaptive systems or CAS. The authors present the seven basics of CAS theory and show how to apply them to real-world business challenges, including knowledge management, brand creation, market development, product innovation, and organizational change.