The Bright Stuff : How Innovative People and Technology Can Make the Old Economy New

Is tradition stifling your company? Are you still considered part of the Old Economy? The authors of The Bright Stuff reveal the key ingredient to a successful business in today's virtual reality: the Internet. Sound obvious? Not really. Case studies of companies like Charles Schwab, GM, and Wal-Mart reveal that not all brick-and-mortar businesses are innovative enough to harness the power of the Internet. By embracing the creative aspects of the Internet, the authors find, companies will add value and longevity both inside and outside their organizations. Reevaluate your company's use of the Internet today before competitor X takes off with your "bright stuff."