Managing creativity: an oxymoron?
10/15/2001
Is it possible—even desirable—to manage creativity? Or do you just get out of people's way and let them innovate? Consultants Bean and Radford say companies must manage innovation or be subject to wildly unpredictable results. And a hands-off approach leads to wasted resources, they say. This is an interesting take on how to ensure that the product development team and your company's creative talent are working together. Chapter headings include "Coping With Serendipity", "Innovation and Organizational Policy", and "Developing the Capacity to Innovate." Includes examples from McDonald's, 3M, and Sony.