5/9/2000
The study of human demographics has been around for 350 years, but organizational demography doesn't even exist as a discipline or a component of policy-making. The authors, professors of business management at Berkeley and Stanford, aim to remedy that, showing that as demographic methods are applied to corporate and industrial settings, they reveal insights and understandings of the ways that industries evolve over time. Through careful examination of "organizational founding, growth, decline, transformation, and mortality," they write, the demographic model can broaden an understanding of the corporate environment and serve as a framework for analyzing corporate behavior in the global and competitive marketplace.