The End of Marketing As We Know It

Zyman earned a colorful reputation and the nickname of "Aya-Cola" in two stints as head of marketing at Coca-Cola, during which his provocative marketing strategies helped increase the company's market value from $56 billion to $193 billion in one five year stretch. In The End of Marketing As We Know It, Zyman reveals and revels in the often counterintuitive tactics he's espoused, while debunking many of the myths that surround "traditional" marketing as it's practiced today.