The Entrepreneurial Mindset: Strategies for Continuously Creating Opportunity in an Age of Uncertainty

Technological turbulence. Dramatic increases in competitiveness. Managing amidst uncertainty. So much is happening so quickly that even at the big, old corporations, people are beginning to feel their companies might not survive without a shift toward entrepreneurial ideas. McGrath and MacMillan agree. The tools, training, and conceptual frameworks of traditional management just don't work in a world of rapidly emerging new business models, they say; instead, strategic managers must harness the thought process and discipline that are part of being a successful entrepreneur. "Uncertainty," write the authors, "can yield tremendous opportunity," and they provide a map for leading, planning, and acting in uncertain times, even in a traditional setting. The Entrepreneurial Mindset provides tools and ideas for managers to use to stop thinking and acting by the old rules and start thinking with the discipline of a habitual entrepreneur.