The Good Corporate Citizen: A Practical Guide

Of course you want to be a good corporate citizen. But aligning good deeds with profitable business goals can be daunting. Author Doris Rubenstein shares her experience as a fundraiser who has spent a career working with corporate clients. The book stays true to its billing as a practical guide: readers learn to create a corporate citizenship mission statement, identify decisions in budgeting, and construct assessment methods. "Ways of Giving" is a useful chapter to help contemplate your method of giving; ins and outs of options such as grants, employee volunteering, and cause-related marketing are considered. The book also contains helpful sample plans for grant applications, employee matching programs, and press releases. The Good Corporate Citizen is useful for business owners and managers who need practical suggestions for corporate philanthropy initiatives. It is also recommended for fundraisers who can use the tools and suggestions to help support and encourage their corporate clients' efforts.