The Invisible Continent: Four Strategic Imperatives of the New Economy

Throughout human history, sudden sweeping change often followed the discovery of new continents and new ways of life, writes Ohmea, and that was never truer than it is now. But the new continent driving today's changes is an invisible one, without land but "as palpable and vital, as tangible and solid, as if you could find it on a map." Clear factors like corporate governance, government policy, and tangible goods have been overshadowed by a constantly evolving dynamic between individuals and technology. Ohmea locates this dynamic in what he calls "golden platforms," universal standards that dominate the market. He shows how individual technology users are transformers on a grand scale, demanding flourish-or-perish responses from corporations and governing bodies alike. This book shows the big picture of the changing economy through a corporate and a geopolitical lens, providing practical insight with a global perspective.