The Maverick Way

Cheverton, a veteran newspaper editor, exploits his own investigative skills to tell the story of the transformation of the Kimberly-Clark Corporation by a "secret society" of mavericks—and mentors to mavericks, or "MOMs"—who ignited entrepreneurial fires within the confines of this large corporation. It's a tale of a cadre of individuals who electrified the culture at Kimberly-Clark, leading to its surprising metamorphosis from a manufacturer of pulp and paper to a leading consumer products giant. Written in an entertaining narrative style with help from Kimberly-Clark insiders Lanny Vincent and Bill Wilson, Maverick Way is both inspiring and practical. It delivers a fresh perspective on the management of innovation and the encouragement of bureaucracy-busting breakthroughs in perceptions, process, and products.