The strategy of naming.
2/11/2002
Looking for the perfect name to help pitch your new product line? The Naming Newsletter site may be just the resource to inspire you. This rather simple site hosts a number of fun articles on naming—the good, the bad, and the ugly. Revealing tips and tricks include using onomatopoeia (Wisk laundry detergent), criteria for an ideal name (pleasing to eyes and ears) and the difficulty of naming with acronyms, (who knows what laser stands for?). Whether you are naming a new product, or just want to benchmark some old ones, The Naming Newsletter can help you put fun and practical tips into practice.