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    The New Silk Road: Secrets of Business Success in China Today

     
    5/16/2000
    What does it take to succeed in the vast new business frontier of the People's Republic of China? Stuttard, former CEO of PricewaterhouseCooper China, has drawn on his own experience and that of top executives with experience in the China market to offer this insightful guide. The heads of China operations for such global firms as Bayer, Johnson & Johnson, Lucent, Shell and Unilever share their views on lessons learned in China in the 1990s, including an understanding of the size and complexity of the Chinese market, the importance of government and the regulatory environment, problems with joint ventures, the shortage of qualified management, and the intensive preoccupation with relationship building, or what the Chinese call guanxi.
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