5/16/2000
What does it take to succeed in the vast new business frontier of the
People's Republic of China? Stuttard, former CEO of PricewaterhouseCooper China, has drawn on his own experience and that of top executives with
experience in the China market to offer this insightful guide. The heads of
China operations for such global firms as Bayer, Johnson & Johnson, Lucent,
Shell and Unilever share their views on lessons learned in China in the 1990s,
including an understanding of the size and complexity of the Chinese market, the
importance of government and the regulatory environment, problems with joint
ventures, the shortage of qualified management, and the intensive preoccupation
with relationship building, or what the Chinese call guanxi.