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    The New Venture Adventure

     
    Advice for new business owners from McKinsey & Co. consultants
    4/2/2001
    Ueli Looser and Bruno Schläpfer, two consultants at the McKinsey & Co. Swiss office, bring us New Venture Adventure: Succeed with Professional Business Planning. This book emphasizes developing a good business plan as the key to transforming a business idea into a new venture. It covers the business idea, the business plan, and how to value the venture for negotiation with funders. The reader will have a clear idea of the first mile or so of the road ahead (including the location of some of the potholes) rather than detailed advice from lawyers or accountants. The book's design enhances the subject matter: every topic includes a large-type quote from venture capitalists and other thinkers, plus illustrations and examples.
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