The Prologue Group

"Companies that intend to make business history see their own history as both an asset and a process," says the Prologue Group, a California consultancy that helps corporations tell their stories and incorporate them into marketing, training, employee and public relations and other aspects of their business. To help promote the whole idea of corporate history as a valuable asset, Prologue has brought together this excellent collection of links to good company histories — not just those of their clients — on the Web. It's a diverse collection of a couple of dozen sites covering consumer products (Kimberley-Clark and JCPenney), food (Campbell Soup and General Mills), transportation (Boeing), high tech (Microsoft, IBM and Texas Instruments) and others. "More and more companies," says Prologue, "are learning to leverage the present value of their corporate pasts." This collection is a good demonstration of how they're doing it through the new medium of the Web.