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    The Scrutable East

     
    http://www.mckinseyquarterly.com/article_page.aspx?ar=1516&L2=5
    Why Asian markets may not be the quick slam-dunk you think they are.
    12/13/2004

    You know that China, India, and other Asian markets are set to explode, right? Well, think a little more clearly about the opportunities before you make your investments there, reports the McKinsey Quarterly.

    "Many executives who invest in China or India believe that these markets will suddenly kick-start stalled growth at home, reviving their companies' sagging prospects. On that score, we think caution is in order, for two reasons," write the authors.

    1) Returns from investments over the next decade won't be that great. You'll do better in the U.S. and Europe. 2) Capital markets value many Asian companies at a discount compared to U.S. and European counterparts, a fact that will complicate your investment calculations.

    The takeaway from this short but thoughtful analysis: Think of Asia as a long-term payoff, not a quick hit. (Free registration requiring a username and password is necessary to view this article.)

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