Capturing customer opportunities in the new economy
3/26/2001
In the ever-evolving landscape of e-business, companies often find themselves scrambling to catch up with the newest competition or business innovation. Written by two e-business strategists, The Soul of the New Consumer tries to educate those executives who may feel they've had the proverbial rug pulled out from under them in terms of understanding consumer attitudes and expectations. The authors explore how use of the Internet has changed (and will continue to change) customer behaviors. Topics covered range from customer attitudes about sales-oriented e-mail to suggestions on site building. Explanations and advice offered in the book rely heavily on Windham's in-depth analysis of consumer trends and preferences, but are presented in a way that is easy for all general management to understand. This book is geared toward company decision makers, aiming to empower them with new strategies to keep their business practices competitive.